In the meantime, the movement’s 36000vph beat rate is alone enough for buying an El Primero watch. By 1983, Zenith practically cleared its El Primero movement stocks, thanks to the inquiries received from Rolex and Ebel, and started to produce El Primero movements again. Interestingly, the design was saved by Rolex who was looking for a reliable automatic chronograph movement for its sports chrono model Daytona. In 1975, the production of El Primero was discontinued due to the growing interest for Quartz watches. El Primero owns many stories in its glorious heritage like being the very first column wheel automatic chronograph. I started my speech with the words “ While the world was shaking about the moon walk in 1969, there was also a horological revolution going on. Besides being the star of our pleasant get together, that stunning watch gave us the opportunity to have a very nice chat about the El Primero movements. Recently, I participated to a meeting with my loyal watch friends wearing the Zenith El Primero Chronomaster Power Reserve. When I think of a loyal mechanic watch aficionado being asked the same question, I imagine more exciting answers. However, they offer a plenty of advantages when compared to the equivalent priced rivals from other brands. Therefore it’s hard to call them budget friendly as they are mostly retailed for 10.000 CHF or more. Zenith El Primero Collection features luxury timepieces. Whether it’s the materials used or the craftsmanship involved, Zenith El Primero watches perform flawlessly. This major detail, which bears great importance for virtually everyone, is superbly fulfilled with the outstanding build quality of Zenith El Primero timepieces. Offering different dial lay outs, brilliantly designed color combinations and breath taking complications housed in optimum sized cases, Zenith El Primero will always be your best companion in terms of being classy and stylish.
Irrespectively of the model we chose from the El Primero Collection, we are not mistaken to say any timepiece out of that legendary product line will be more than enough to attract the attention of everyone including the ones with the most un-trained eyes. A Zenith strapped to your wrist, especially an El Primero, will only be a symbol of prestige. When it comes to the brand awareness, Zenith is an absolute star. You may not be a devoted watch enthusiast but, be sure that there will be plenty of them around. Let’s put together the main answers to the question from the angle of an average user with an intention of seeing watches as plain accessories which should fit his/her character and the possible occasions. In fact, the best way to answer that question is given by looking from two different angles. I have asked myself the below question after a ten days test drive which I believe is enough to have an idea about a watch Something exclusive and luxury for the gentlemen of today.I’ve been wearing a Zenith El Primero Chronomaster Power Reserve -the one we have reviewed previously here in Horobox- for about ten days. This example is of the year 2008 and comes with box, papers, and double service papers. The crown of the wristwatch is of stainless steel, fluted type, and the bezel is fixed. This fits completely with the overall concept. The back of the timepiece case is a transparent sapphire exhibition case back showing gorgeous automatic movement. Those parts allow for such functions as hours, minutes, small seconds, chronograph, power reserve. This is men luxury, dress watch that comes with automatic movement and caliber new el primero 4021 (36,000vph, 39 jewels) engine. Proving that the movement created by Zenith back then was of high quality and value. Used by many other brands like Ebel, Tag Heuer and – of course – Rolex in their Daytona models from 1988 until 2000. A movement that brought the brand the fame and respect we know nowadays. A world’s first in its class: a high-frequency automatic, calendar-equipped chronograph movement. It was in 1969 that the world first got to meet Zenith’s El Primero movement.
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